The inscription of bodies in a cultural and physical territory is confronted with a perpetual "information" resulting from the use of the media. Time takes a different form in the Middle Ages, passing from solar time to the era of the mechanical clock to become very largely a measure of "legal" time and thus currently a global measure of profitability flows. If up until the 1980s we expected a primary concern with the production of goods in the world of commerce, branding changes the picture to create a unique position for multinationals above brands by creating lifestyle marketing.
Zero space, Zero choice and Zero work are the three parts of Naomi Klein's book No Logo. All three developments are active and very present today: the first Zero Space, the surrender, the capitulation of culture and education to marketing; the second Zero Choice becomes a culture of indistinction (Hal Foster); and the Zero Job sees individuals, at the whim of weak possibilities, moving from one contract to another around the world, with distances gradually becoming a tool (job) instead of the realisation of a task to be produced (work). Immersion proposes to look at humanity and its diversity as a common good through the situation of resistance as a mode of action and reappropriation of our lives and bodies in a place. Now, here, bodies have come out into the street, for various reasons and have created the production and affirmation of friendship, of a frank reconfiguration, of the possibilities of acting in common. We are looking for the languages of the body in a place as a means of action to create a new common. An appropriation that serves to translate the terms "common" or "commons" emerging in the struggle, practices, rights, in opposition to the process of privatisation and forms of commodification developed since the 1980s. "A word 'common', as an adjective or a noun, singular or plural, has thus begun to function as a flag of mobilisation, a watchword of resistance, a guiding thread of the alternative" for a radical renewal of our societies and of our rights of speech (Dardot-Laval)
Full presentation : HERE
Participation: Nathalie Bruyère + Mireille Bruyère (lecturer in economics at the University of Toulouse 2, member of the Economistes Atterrés) + Philippe Casens (Hong-Kong PolyU teacher) + Pierre Duffau + Victor Petit (teacher-researcher in philosophy, University of Technology of Troyes ICD-CREIDD) + Marc Progin (writer-traveller and photographer in Hong Kong)
Partnership: isdaT
Exhibition : Registration in relation
Curator: Civic City, Rudy + Vera Baur
Location: Paris at the Porte Dorée
Dates: 14, 15, 16 February 2019